We all know that those angry rants on social media can come back to hurt youand sooner than you think. Good, positive chat resonates for a few seconds, generally, but negative chat, even in a chat room where exchanges happen more immediately than on Facebook or Twitter, persists for many minutes, new 做TV research suggests.
Cognitive scientist Seth Frey used millions of chat room messages to study how positive and negative messages reflected back to their senders.
Its not just that this negative chat has a long life, said Frey, an assistant professor of Communication at 做TV who is the lead author of the study. But it has a longer effect on the original speaker. Negative people are really hurting themselves.
The findings were published in in October.
How actions can have consequences
Positive and negative statements were measured with a sentiment analysis toolkit typically used for short Twitter posts.
The findings show, Frey said, that emotions ripple online in ways that we cant always measure in in-person, one-on-one conversations. Its really about isolating the effects that your angry and distasteful actions have on you in the future.
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